Digital Brochures

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5.5" x 8.5" Often called a half-fold, bi-fold, or statement. This layout is created by folding an 11" by 17" sheet neatly in half, so that it opens and closes like a book. Commonly used for menus and event programs. If you fold it in half again, you can create a quarter fold brochure with 8 miniature panels.

8.5" x 11" You've likely seen many brochures of this size, since businesses often use them as sales and marketing pieces. This is the most popular size because it can be folded into several useful configurations that fit easily in an envelope. A tri-fold creates 6 long panels, and we'll discuss the different tri-fold layouts in the next section.

8.5" x 14" Slightly larger than its predecessor, this size also makes for great tri-fold brochures. More space means more folding options, such as double gate or parallel folds. In fact, a double parallel fold creates a slender brochure that has become a staple in tourist information racks.

11" x 17" Larger brochure sizes are most helpful as visual aids. This size is often used for amusement parks or other tourist attractions, because there's enough room for a map. It's a great size for showcasing travel destinations as well.

11" x 25.5" The largest standard brochure size. What it lacks in portability, it makes up for with visual impact. Brands who depend on gorgeous, detailed photography benefit from the extra space. For example, real estate agents can show off their properties with full-color photos of a house and its rooms.

Popular Brochure Layouts

Half-Fold

The simplest brochure layout is a bi-fold, where a single sheet of paper is folded in half. This results in 4 consecutive panels that can be read from left to right like a magazine. The vertical layout is more popular, but a bi-fold can be oriented horizontally, too.

Tri-Fold

The most popular layout is the tri-fold, a single sheet of paper folded into thirds. Tri-folds are versatile, giving you multiple folding options. Even though they each contain 6 panels, how you fold the paper will determine which panels end up where.

• Roll-fold — A C-fold resembles the letter C when open. When closed, one third of the paper is nested between the others, like a spiral.
• Z-fold — A Z-fold resembles the letter Z, opening and closing like an accordion.

French Fold

A French fold is created by folding a sheet of paper vertically and then horizontally. This separates the paper into quarters, resulting in 8 panels overall. With a French fold, your brochure is small and portable, but it expands to the size of a flyer or poster. If you want to present a large design across multiple panels, this fold can be very effective. Gate F old

Sometimes called a window fold. Though this is technically a tri-fold, it does not result in 6 equal-sized panels. Instead, the right and left sides of the paper fold in to meet in the middle. This makes the center panel twice as large, creating more space for visual design inside the brochure.

Double Gate Fold

To make a double gate fold, follow the steps above to create a gate fold brochure. Then fold it in half again, vertically. This creates a central fold down the center panel, resulting in a slender brochure that can fit more easily into envelopes and other narrow spaces.

Double Parallel Fold

A double parallel fold requires two vertical folds. Take a sheet of paper and fold it in half, then fold it in half again. That way, half of the sheet is nested within the other. In the end, you'll have 8 panels. Depending on the size of the paper, the resulting brochure might be narrower than a typical tri-fold, or it could be roughly similar in size but with the addition of 2 panels.

Spiral Fold

Lastly, our standard set concludes with the spiral fold. It's similar to a C-fold, but with more panels—typically 8 in total. The spiral effect is achieved by folding each panel inward so that they nest inside one another. Because of this, the inner panels should be slightly smaller than the outer panels, so that the brochure lays flat when folded.